How We Served Gelato at a Dulux Product Launch at Melbourne Zoo
When Dulux approached us to be part of their latest product launch, we knew it was going to be something special. Hosted at the iconic Melbourne Zoo, this wasn’t just another corporate event, it was a national gathering of staff, managers, and partner businesses from across Australia.
A Corporate Event with a Creative Twist
Dulux brought together a mix of internal teams and industry partners to celebrate the release of a new product. The goal? Create a relaxed, enjoyable atmosphere where guests could connect, and of course, enjoy something memorable.
That’s where Carretto came in.
We were invited to serve gelato as a premium treat during the event, giving guests something refreshing, fun, and a little unexpected.
Custom Branding Under Tight Deadlines
With limited time before the event, a full cart wrap wasn’t feasible, but that didn’t stop us from delivering a branded experience. Instead, we:
- Designed and installed a large custom magnet panel for the cart
- Provided branded gelato cups to match Dulux’s identity
The result still felt cohesive and professional, proving that even with tight timelines, strong branding is achievable.
The Setup: 6 Flavours, 1 Hour, Non-Stop Service
This was a fast-paced, one-hour activation, so efficiency mattered.
We served six flavours:
- Cookies & Cream
- Lemon Sorbet
- Pistachio
- Mango Sorbet
- White Chocolate Raspberry
- Boysenberry
The response was immediate. Guests lined up, came back for seconds, and the feedback across the board was overwhelmingly positive.
Why Gelato Works So Well at Corporate Events
Events like this highlight something we see again and again, gelato creates energy, and constantly proves that it;
- Draws people in naturally
- Sparks conversation
- Leaves a lasting impression
For Dulux, it added a premium, hospitality-driven touch to what could have otherwise been a standard corporate function.
Planning a Branded Corporate Activation?
Whether it’s a product launch, staff event, or client activation, we work with businesses to create tailored gelato experiences, branding included.
Even with short lead times, we can adapt and deliver something that feels polished and on-brand.